Butterfly Body Bright
Because every child deserves to feel
bright in their body
Supporting schools and families to build positive body image and nurture healthy attitudes and behaviours towards bodies, eating, and physical activity in every primary school child.
BONUS OFFER
BONUS OFFER
Register in October or November 2025 to receive access all the way to the end of December 2026 — for the same price of $375+GST as a standard 12-month registration.
This extended period gives you time to plan, prepare staff, and roll out Body Bright in 2026 with confidence.
Act now! Prices rise from 1 January 2026.
Why Butterfly Body Bright matters
Our Goal
To help every primary school child feel confident in who they are and the body they have, so they can thrive at school, at home, and in life.
Imagine an Australia where every child feels good in their body—ready to learn, join in, and be themselves.
The Challenge
Body dissatisfaction can start young. Around 50% of pre-adolescent girls—and an increasing number of boys—feel unhappy with their bodies.
Body dissatisfaction can impact:
Mental and physical health
Friendships and learning
Self-worth and confidence
Risk of disordered eating and eating disorders.
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Body dissatisfaction can start young— and it matters.
It’s a key risk factor for a range of negative physical, mental, and social outcomes, including:
Unhealthy dieting and muscle-building behaviours
Depression and anxiety
Eating disorders
Here’s what we know:
Around 50% of pre-adolescent girls feel unhappy with their bodies
More and more boys are striving for a leaner, more muscular look
Body dissatisfaction is one of the top concerns for young Australians
93% of adults who developed body image concerns in primary school told us it worsened in adolescence, and 78% engaged in disordered eating during primary school
Negative attitudes about weight can form in early childhood—leading to teasing and low self-esteem
Body concerns as early as age 5–7 can predict dieting by age 9
By adolescence, 1 in 6 girls have already tried at least one potentially dangerous method to lose weigh
We can make a difference - early!
The primary school years matter. Research shows that building a positive foundation for body confidence and healthy behaviours in childhood can have a lasting impact.
Butterfly Body Bright gives children the skills to:
Feel good in their bodies
Build resilience to body image pressures
Develop lifelong healthy attitudes and behaviour
Butterfly Body Bright empowers children in Australia to be:
Take action!
What teachers and parents are saying…
What the research says.
Read about the research that informed Butterfly Body Bright and the outcomes from our evaluation.
Further questions about Butterfly Body Bright?
We’re here to help!
Butterfly National Helpline.
The Butterfly National Helpline provides free and confidential support, Australia-wide, to anyone experiencing body image or eating concerns. 8am-Midnight (AEST), 7 days a week.
Contact the Butterfly National Helpline to talk through your concerns about a child, or anyone in your school community, by phone (1800 ED HOPE), webchat or email. www.butterflynationalhelpline.org.au
If it is a medical emergency, please contact 000.
Butterfly acknowledges the traditional owners and custodians of the land on which we work as first people of this country.
We commit to embracing diversity and eliminating discrimination in health care. We welcome all help-seekers and strive to create a safe place for all people, irrespective of their size, shape, age, abilities, gender, sexuality, cultural background, language, economic status, profession or location.